• Open Daily!

  • Sunday – Monday:
    11:00AM – 6:00PM

  • Tuesday – Saturday:
    10:00AM – 6:00PM

  • 215 N. 10th Street
    Lafayette, Indiana 47901

Welcome to Virtuous Cycles! Family owned and operated since 2010!

Rent and buy our bikes, custom fit for your specific needs. Witness the benefits of a bike
assembled by knowledgeable mechanics and a store that has the tools and experience
to help you maintain and cherish your new cycling investment. Create a virtuous cycle
and experience the favorable outcomes of owning your bike made with that special
Lafayette love, only at Virtuous Cycles.

New! Campus Repair Dropoff/Pickup Service:

Call the shop 765-807-6557 and schedule a pickup. $15 on top of all other parts/repairs for pickup.

Repair Dropoff:

Bicycles in need of repair can be dropped off at our near-campus dropoff location; Call, email or text to alert us of your intent to drop off your bike and make a deposit towards repairs. Be sure to have a suitable bike lock! Keys for keyed locks can be dropped into the drop-box; If you are using a combo lock be sure that you remember to give us the combination! To help you find the drop-off and use it correctly we created a short video how-to:

We Rent Bikes!

We have a modest fleet of bicycles reserved for rental use; these bikes span many categories and sizes: Cruisers, commuters, road, mountain and cargo bikes. We also have kids’ bikes and trailers available for rent.

Rates vary depending on quality of bicycle and duration of rental; $30/day would be a typical for hybrid bicycle suitable for casual riding while a higher performance road or mountain bicycle would rent for ~$60/day.

Helmets, locks and lights can be included if they are needed at no extra charge.

If you are a ‘serious’ cyclist who needs clippy pedals we’ve got a decent selection of demo pedals that we’re glad to install.

There is no online reservation system; if you’re interested in renting a bike just call 765-807-6557 or email and we’ll get things rolling!

Services and Community Workshops (Open Stand Night & Bicicleta Biblioteca)


After 5 years or so of offering Open Stand Night every Sunday we’ve decided to change things up! We’ll be offering Open Stand Night downtown at Virtuous Cycles Sunday 4-6pm as well as hosting a volunteer bike project Bicicleta Biblioteca (346 Sylvia, spring-fall). If you’re looking for the Bicicleta Biblioteca , find us in the alley between Sylvia and Stadium near Grant Street. Walk-in’s welcome and repairs by appointment available. Great for families – quality new and pre-owned child bikes, carriers and accessories plus buy back program (50%+ trade in value in store credit towards another product)! Tune up packages and storage available. Clothing, accessories, locks, fenders, racks and more available and special orders and custom builds. At your service with a smile! Cheers! -Zoe and Des